The Elevator Pitch

Dragons' Den is not just about good TV. It is also about helping to educate the general public, and in particular aspiring entrepreneurs, about what it takes to raise capital.

To facilitate such, the CBC has created a pitchers' bible.  If you are looking to raise capital for your business, this is a tremendous resource, and definitely the place to start.

But wait, that's not all.....they've also created exclusive video footage to further assist aspiring business moguls.  First up in the series is a clip explaining exactly what an Elevator Pitch is, what it must have in it and why you need one.  This clip was written, shot, edited and produced by the very talented Mike Armitage, Associate Producer with the CBC. For more on Mike, click here: http://www.insidethedragonsden.com/2006/06/meet_mike.html.

Now, what are you waiting for....PRESS PLAY!!!

So as you can see an

Elevator Pitch = Pain Statement + Value Proposition

and every great elevator pitch meets these four criteria:

1. succinct
2. easy to understand
3. greed inducing
4. irrefutable

For more on Elevator Pitches, give this a read: Download i_pitch_therefore_feb.pdf

Comments

[Kempton]

Mike and Sean,

Great job on the video. It is a lot of fun to watch and pretty informative at the same time.

And the article seems very informative too.

Cheers,
Kempton

[Steve Tingley]

Wow that Mike really is talented. He should get a massive raise!

[Jason C]

Prediction: Sean Wise will have his own talk show on CBC sometime in the future; I will be a guest on the show.

JC

[Reg Cheramy]

Sean,

This shows the true value of a professional producer. :) Mike you brought out Sean's greatness! Very nice!

Sean, how's your head? That exit on the end looked like it hurt.

Reg

[diane chesla]

What's up with the link to the "Pitcher's Bible" (above)? It doesn't work.